Social Media Marketing

In a school with a limited marketing budget, social media became our most cost-effective tool for reaching prospective families while actively engaging our current school community. As Marketing Coordinator, I led a team of nine student interns each year who served as content creators, helping to amplify our goals.

I prioritized sharable content to drive organic traffic, such as frequent updates on service projects, student achievements, and snapshots of classroom activities. These posts highlighted both the school’s academic rigor and the values that bind our community together.

We placed a strong emphasis on creating reels that showcased the personalities of our students and faculty, transforming the school’s image. Previously perceived as strict and rigid, the school began to be seen as friendly and welcoming. Reels included weekly teacher interviews about classroom activities, student Q&As about programs, and “day in the life” videos created by students. These authentic glimpses into the school’s culture not only reshaped public perception but also contributed to a significant increase in tours and enrollment, reversing a prior decline.

Within my first five months, our efforts led to exponential growth: Facebook reach increased by 245% and Instagram reach by an astounding 852%. Our highest-performing video achieved over 2.3 million views, with a reach of 947,000. While these numbers were impressive, we focused primarily on localized engagement. By using location tagging and collaborating with large local accounts, we ensured that over 90% of the 12,000 accounts we reached monthly on Instagram were from our surrounding community.