top of page

Observant. Creative. Driven. Fluid.

Those are four words to describe me.

Welcome to my marketing portfolio.

Hi, I'm Aiden! 👋🏻

IMG_0574.jpg

I’ve always been interested in what makes people pay attention, and more importantly, what makes them stay. My work is centered around building momentum: creating awareness, shaping perception, and turning interest into real action around brands, places, and experiences. Whether it’s a product, a space, or a community, I’m driven by the process of connecting people to something they didn’t even realize they were looking for.

I started my career in private education, leading marketing efforts that contributed to over a 20% increase in enrollment across three years while reshaping public perception around academic rigor, community, and school spirit. I then transitioned into a more corporate environment with one of Albany’s largest real estate development companies, where I managed marketing across seven brands spanning multifamily housing, coworking, and commercial spaces. There, I helped strengthen creative direction, expand social presence, and implement more strategic, data-driven advertising and tracking systems to generate higher-quality leads and long-term growth.

Photoshoot Planning & Creative Direction

I approach photoshoots as storytelling tools, designed not just to look good, but to show how a brand, space, or program actually lives and connects with people.

615400970_122247485120153140_7211110768180202899_n_edited.jpg
IMG_0307.jpg

Social Media Management & Content Creation

I approach social media as building connection, not just content. Every post I create is done with intention, designed to stop the scroll, feel authentic, and reflect the real experience behind the brand.

Screenshot 2026-03-22 at 4.49_edited.jpg
Screenshot 2026-03-22 at 4.50_edited.jpg

Marketing Collateral & Graphic Design

Marketing collateral and graphic design in my work balances strong visual consistency with clear communication. Every piece stays aligned with the brand while being designed to deliver a message quickly, stand out, and prompt action from the audience.

Hone Free Day Pass Giveaway Cards (1)_edited.jpg
Hone Free Day Pass Giveaway Cards_edited.jpg

Digital Advertising & Management

I start paid advertising with clarity; defining the goal, dialing in the right audience, and knowing where to spend to get the best return. I’ve both created and managed campaigns myself and led teams to execute them.

Using Google Search Ads, Meta Ads, and LinkedIn advertising, I’ve executed campaigns hands-on and led contractors across multiple brands.

IMG_1150_edited.jpg
IMG_1151_edited.jpg

Conversion Focused Email Campaigns

I focus on clear, intentional messaging that speaks directly to the audience and drives action. Every campaign is built to connect quickly, make the value obvious, and lead seamlessly to a strong call to action.

sol email example 2_edited.jpg
broker monthly example 2_edited.jpg

Spec Project:
Artist Rebrand

Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work.

GettyImages-2217209852_edited.jpg
bottom of page