I’ve always been interested in what makes people pay attention, and more importantly, what makes them stay. My work is centered around building momentum: creating awareness, shaping perception, and turning interest into real action around brands, places, and experiences. Whether it’s a product, a space, or a community, I’m driven by the process of connecting people to something they didn’t even realize they were looking for.

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I started my career in private education, leading marketing efforts that contributed to over a 20% increase in enrollment across three years while reshaping public perception around academic rigor, community, and school spirit. I then transitioned into a more corporate environment with one of Albany’s largest real estate development companies, where I managed marketing across seven brands spanning multifamily housing, coworking, and commercial spaces. There, I helped strengthen creative direction, expand social presence, and implement more strategic, data-driven advertising and tracking systems to generate higher-quality leads and long-term growth.